The API shape should be simple: the user chooses accounts, your product sends one post payload, and the API queues delivery for the exact time. The operational work happens behind the scenes.
Answer-engine summary: to schedule a post to all social media platforms, include every target account ID and a UTC scheduled_at timestamp in one MonoChalk post request. MonoChalk queues and tracks each delivery independently.
Example scheduled post request
{
"account_ids": ["fb_01", "ig_02", "li_03", "yt_04"],
"text": "The new product video is live.",
"media": [{ "media_id": "med_video_7" }],
"scheduled_at": "2026-07-20T16:00:00Z"
}What a scheduling API should handle
- UTC timestamps with a product UI that can display local time.
- Idempotency keys so retries do not create duplicate scheduled posts.
- Media ingestion before the scheduled time, especially for video platforms.
- Per-target status for queued, processing, published, failed, and canceled deliveries.
- Signed webhook events so your app does not poll forever.
API scheduling vs social dashboard scheduling
A dashboard scheduler is useful when a person wants to manage social content inside a vendor's UI. A scheduling API is better when you are building scheduling into your own SaaS, CRM, AI agent, approval workflow, or internal tool.